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August 7, 2014
Is convention a good thing for you? Are you doing things that others are doing as well? Do you follow the crowd so that your customers will feel comfortable with that?
If any of the above describes you, you may be in for a nasty shock – you are probably not offering an...
August 7, 2014
I was watching this video online and was struck by how Liz Bohannon was able to turn her idea into a social enterprise turning over $1,000,000 within five years. Liz presented at the SXSW Eco Startup showcase last year and walked away the prize winner for her category....
July 25, 2014
We were called in to work with a major F&B chain who were grappling with the decision of whether to raise prices or not. Indeed, this is not an easy question and the impact to the future is huge. It is a highly strategic decision and we apply our Strategic Decision Mak...
July 2, 2014
Excuse me, but are you a salesperson? Most people will answer no. They might say they are in customer service, in IT, in systems design, in process control, but not in sales. And they definitely don't want to be associated with sales.
So to them (you?) I ask another q...
June 16, 2014
We have been talking quite a bit about push and pull marketing and we have concluded that a combination of push-pull factors is the best strategy - of course more pull than push. I would like to wrap up this topic with three questions you need to answer clearly and cor...
June 10, 2014
The story of how the widow who lost $1M within one year after she met with a financial advisor who helped her construct a portfolio to safeguard her money throws up some questions on their ability to help people. It is not about financial advisors giving bad advise - I...
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