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November 6, 2014
Another source of innovation is the customer experience. Customer experience is more than just service; it is a holistic embrace of the critical touch-points in your customer’s journey in using your product/service. It looks at not simply delivering your product or se...
September 8, 2014
Want a great cuppa but don’t like the hassle of grinding the beans, loading the portafilter (that’s the cup with the handle where you put the coffee powder), twist loading it onto the machine, waiting for the water to heat up to the right temperature and pressure, open...
August 7, 2014
I was watching this video online and was struck by how Liz Bohannon was able to turn her idea into a social enterprise turning over $1,000,000 within five years. Liz presented at the SXSW Eco Startup showcase last year and walked away the prize winner for her category....
June 24, 2014
An article on the Business Times last Friday, 20th June ("Lack of online services a deal breaker for HNWIs") underscores the need to know your customer. But that is not all. The speed of changing needs and wants has taken many companies by surprise; what used to work j...
June 11, 2014
So you want to develop your pull marketing strategy more so that you can better your conversion rate? By making pull your cornerstone strategy, you will help your potential customers out there find you and come to you for business. Now doesn't that sound like a great p...
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