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The only tool you need to innovate, improve and increase customer experience

November 6, 2014

Another source of innovation is the customer experience. Customer experience is more than just service; it is a holistic embrace of the critical touch-points in your customer’s journey in using your product/service. It looks at not simply delivering your product or se...

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Here’s to open competition and a new paradigm for innovation

September 8, 2014

Want a great cuppa but don’t like the hassle of grinding the beans, loading the portafilter (that’s the cup with the handle where you put the coffee powder), twist loading it onto the machine, waiting for the water to heat up to the right temperature and pressure, open...

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Keep It Simple, Silly! - 6 easy steps Sseko took to turn a million dollars in 5 years!

August 7, 2014

I was watching this video online and was struck by how Liz Bohannon was able to turn her idea into a social enterprise turning over $1,000,000 within five years. Liz presented at the SXSW Eco Startup showcase last year and walked away the prize winner for her category....

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5 best practices to future-safe your business and grow organically

June 24, 2014

An article on the Business Times last Friday, 20th June ("Lack of online services a deal breaker for HNWIs") underscores the need to know your customer. But that is not all. The speed of changing needs and wants has taken many companies by surprise; what used to work j...

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Make pull marketing your cornerstone strategy

June 11, 2014

So you want to develop your pull marketing strategy more so that you can better your conversion rate? By making pull your cornerstone strategy, you will help your potential customers out there find you and come to you for business. Now doesn't that sound like a great p...

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Dealing with uncertainty with the hypothesis-driven process

October 29, 2015

You may be the agent of your own self-destruction

October 28, 2015

Thinking in systems – because we live in them

October 27, 2015

Start with Why, a la Simon Sinek

October 26, 2015

When should strategic thinking be applied, in what conditions and context?

October 25, 2015

Innovations work for small and medium enterprises too!

October 15, 2015

Time to rethink your manpower policies

October 14, 2015

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Fire

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